Privacy Policy

NAKED WITHOUT® is a luxury sleepwear brand designed in London. We are the data controller responsible for your personal data.

• Full name
• Email address
• Delivery and billing address
• Payment information (processed securely — we do not store card details)
• Phone number
• Body measurements (if you opt for our tailoring service)

• IP address
• Browser type and version
• Pages visited and time spent
• Cookies (see Section 8)

• Email address
• Name

• Your name and email address
• The content of your message

• To process and fulfil your order — including production, dispatch and delivery
• To communicate with you about your order — including confirmation, production updates and tracking information
• To provide customer service — responding to enquiries, returns and exchanges
• To send you marketing emails — only if you have given us your consent
• To improve our website — using anonymous analytics data
• To comply with legal obligations — including tax and accounting requirements

Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following legal bases:

• Contract — processing your order and fulfilling our obligations to you
• Legitimate interests — improving our services and protecting our business
• Consent — sending you marketing communications (you can withdraw consent at any time)
• Legal obligation — complying with tax and regulatory requirements

If you have signed up to our mailing list or opted in at checkout, we may send you emails about:

• New collections and product launches
• Brand news and updates
• Exclusive offers and early access

You can unsubscribe at any time by clicking the unsubscribe link in any of our emails or by contacting us at enquiries@nakedwithoutwear.com.

We will never sell your email address or personal data to third parties.

We do not sell your personal data. We may share your data with trusted third parties only where necessary:

• Payment processors — to securely process your payment (e.g. Stripe, PayPal)
• Delivery partners — Royal Mail and DHL, to deliver your order
• Website platform — Squarespace, who host our website and store
• Email marketing platform — to send order confirmations and marketing emails
• Professional advisors — accountants and lawyers where legally required

All third parties are required to handle your data securely and in accordance with applicable law.

If you are based outside the UK, your data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR.

Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use the following types:

• Essential cookies — necessary for the website to function
• Analytics cookies — to understand how visitors use our website (anonymous data only)
• Marketing cookies — to show you relevant content and ads

You can manage your cookie preferences through your browser settings at any time.

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy:

• Order data — 7 years (legal requirement for tax purposes)
• Marketing data — until you unsubscribe or withdraw consent
• Customer service correspondence — 2 years

Under UK GDPR you have the following rights regarding your personal data:

• Right to access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your data ("right to be forgotten")
• Right to restriction — request we limit how we use your data
• Right to portability — request your data in a portable format
• Right to object — object to our processing of your data
• Right to withdraw consent — withdraw marketing consent at any time

To exercise any of these rights please contact us at enquiries@nakedwithoutwear.com. We will respond within 30 days.

We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss or disclosure.

Payment information is processed securely by our payment provider. We do not store your card details.

Our website may contain links to third party websites (such as Instagram). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

Our website and products are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child please contact us immediately.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

If you are unhappy with how we handle your personal data you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

For any questions or requests regarding this Privacy Policy please contact us at:

NAKED WITHOUT® — The pyjamas you feel naked without.